Regal Coffee - Kona, Hawaiʻi
Kona coffee, rebuilt for the top shelf.
Regal Coffee set out to prove Kona coffee could hold its own on a premium shelf, not just the tourist-shop kind. We built the whole identity from the ground up: name, logo, packaging, brand voice, and a store concept to match, so the product looked as good as it tasted.
Services Rendered
- Logo Design
- Branding
- Naming
- Packaging
- Graphic Design
- Art Direction
Overview
Kona coffee already has the reputation. It's one of the most sought-after coffees in the world. Most of what's on shelves still leans on tourist-shop packaging, though: generic tropical fonts, palm trees, not much that says "premium." This identity closes that gap, matching the quality of the bean from the name on the bag to the shelf it sits on. A mark built for a top shelf, not a souvenir rack, carried through custom packaging, brand illustration and art direction, tagline and voice, and a brick-and-mortar store concept designed to feel as considered as the coffee itself, a Kona coffee brand that reads premium at a glance, standing up to any specialty coffee label on the shelf next to it.
Design disciplines united into one system: logo, branding, naming, packaging, graphic design, art direction
Brand system built end-to-end, from name to brick-and-mortar store concept
